The key is to drive brand awareness and desirability.
Since the beginning of social medias especially Facebook and Instagram, each brand has to deal
with brand image competition, the day to day strategy, professional images and videos.
A customer journey to purchase :
Awareness : post reach, video views
Consideration : traffic to website, trafic to canvas, lead ads, messaging ads
Conversion : dynamic ads, website and offline conversion, store visits
Since Instagram and Facebook aim at earning attention rating than forcing views, mobile creativity is key.
Most of the users use their mobile for social media. For brands, it means being immediate, interactive and immersive.
We have three key points to follow to build a social media strategy :
The main objective
Ad format adaptation to achieve
To achieve brand objectives, we work on creative content :
content creation, editorial calendar, images, GIF or videos, stories strategy and creation using the visual identity.
We set up and manage the ads on Facebook and Instagram with monthly reporting and KPI’s,
also the partnerships with influencers if needed.